What’s all the buzz about?  Facebook, Pinterest, Instagram… you can be advertising on all of them – you SHOULD be at least posting content regularly just to keep pace with your competitors and to build organic traffic to your Amazon listings. It’s possible to target your exact customer segment and not only build brand recognition, but also begin to actually convert non-Amazon related consumers.  Make real contact with your target segment, engage, connect, deliver emotional value, and watch your sales build consistently over time.