The advent of the internet has turned consumers into savvy online shoppers. Because of this greater knowledge of products, open availability of competing products, and heightened sense of urgency, brand loyalty has become harder and harder to maintain, and successful initial branding has become more important. More often than not, consumers will bypass the idea […]
Amazon has become the indisputable one-stop shop for e-commerce shopper and sellers. Wherever you are in your e-commerce journey, if you’re not seeing positive results from Amazon’s Sponsored Ads…are you tired of asking yourself, why? The TRUTH is that Amazon’s advertising platform should be included in your overall product launch and competitive strategy from the […]
When starting an e-commerce brand, there are many things to consider that may not even be directly related to the core of your product. Logistics, marketing strategy, selling platform factors, and inventory management practices are just a few things you’ll need to master. The importance of getting these ideas right may seem obvious. But there’s […]
If you’re thinking about putting on the Amazon FBA Seller suit, this PSA is for you! Many sophisticated aspects go into starting and maintaining a successful ecommerce business. Difficulties that wouldn’t plague a normal retailer are the root cause of catastrophe for an ecommerce brand. Risk of failure is high, and the pressure to succeed […]
So, you’ve defied the odds and you’ve succeeded to establish your private label brand via Amazon FBA as the primary sales channel. Now what? Maybe you’re doing fairly well, but still searching for those extra nuggets of tactical knowledge that might help to drive traffic and boost search rank & sales on Amazon. While making […]
E-commerce sellers (Amazon, eBay, Shopify) use photographs to entice customers into being interested or buying specific things; but why do some photographs convert impressions into sales better than others? A picture sends an instant message to its viewer that written text alone is unable to do. An image does so through everything it encapsulates. Each […]
If you’re reading this, you’re probably in the process of taking your own lifestyle photos for your branded private label product listings. They say that “pictures sell” and humans are undoubtedly visual creatures. In fact, adding a picture to a piece of information increases a person’s chance of remembering it by 65%. Given that, what […]
Every photographer has their own style when it comes to photography techniques, and working with models. Either way, there are a few things one should keep in mind if they want to obtain the best results from a photo session involving models, especially for lifestyle product shots that will be used on your e-commerce product […]
